Marketing Plan +
Web Development
Web Development
Resume: Create a strong base and web environment for a brand new client, ready to be used for a Marketing Plan.
1 Month Process resume:
-Sitemap creation and client approval
-Define limits and requirements of website
-WordPress website base installation at client's hosting
-First design client approval
-Main pages finished and appoved. Secondary pages are linked to menu but not on air.
-Successfull Analytics integration.
-Successfull Google search console integration
-Successfull Domain verification for Google services mentioned above
-Successfull SEO optimization for SpeedInsights and GT metrix.
-Security improval for WordPress installation
-Successfull reCaptcha installation
-Caldera Forms configuration
-MailChimp integrations
-Cookies complement added and running.
Marketing Plan
6 Months process resume:
Design and implement a brand new digital marketing plan for your client, according to their needs, market, budget and tools..
Client Analysis:
Blinds is a new brand dedicated to sell, install, and repair blinds and curtains at Bogotá. They only have a logo and and a purchased hosting. There's no digital presence or technology integrated at their team.
SWOT chart:
Objectives:
To be recognized as leader in blinds and curtains installation and distribution.
Research & Investigation
Empathy Map:
User Persona:
Action Plan:
Distributed at "Inbound Marketing", "Email Marketing" and "SEO/SEM" strategies.
Budget Distribution Proposal:
Action Plan KPI's:
Final Results:
